Messing with Rendering Technology for Art’s Sake

In the design world and in the engineering world renderings have been pushed to be as close to real as possible. A considerable amount of money and development has gone into honing the technology towards this pursuit. The results speak for themselves.

It’s fascinating that you can take this software, whose aim is photo-realism and turn it on its head to create some extraordinarily creative, otherworldly work. I suppose this follows in a similar vein with how auto-tune has gone from purely a product that aims to refine less than perfect singing to perfection to a device that offers greater albeit otherworldly creative output. 

[ab] normal project certainly has its foundation in the architectural realm – which is certainly cool and interesting. I’d like to see how much further taking rendering software into the more expressive, less grounded in realism world could end up creating more interesting pursuits of art. 

Special thanks to Arch Daily for the find!

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